, a startup based in Bhubaneswar, has partnered with the Odisha Rural Development and Marketing Society to bring the indigenous products of the state online for a wider global audience. With the partnership on Thursday, the Government of Odisha is aiming to promote and market the rural products and create skill development opportunities for the traditional artisans and farmers.

“In light of current economic situation due to the COVID-19 pandemic it was a decision taken to keep the traditional farmers produce alive and push them through the online platform of,” the startup said in an Instagram post.

“As part of this joining a wide range of indigenous products like forest honey, black pepper, neem oil, Multani mitti, bay leaves and food products form regular cereals to the widely popular Koraput coffee and Kandhamal turmeric from Odisha will now also be available on our website for online purchase,” Thoomri added.

The collaboration will work for the upliftment of the rural livelihoods and promote the traditional crafts of Odisha on the world of internet.

“As part of this collaboration we intend to keep working diligently to uplift rural livelihoods as we have been doing as the prime startup dealing in traditional crafts in Odisha and hope that in the future our platform and shared resources will continue enriching the lives of the many traditional artisans, farmers and women that we work with,” Thoomri said.