Parle G biscuits maker Parle Products has decided to join Bajaj Auto in its decision to not advertise the products on the news channels that promote aggression and toxicity for TRP.

“We are exploring possibilities wherein other advertisers can come together and sort of put a restraint on their advertising spends on news channels, so that there is some sort of a clear signal to all the news channels, that they better change their content,” Parle senior category head Krishnarao Buddha said as quoted by Mint.

Last week, the Mumbai Police claimed that they have busted a false TRP racket, though which some of the news channels had asked a certain set of people to keep their channels switched on for the entire day. The police added that they even saw English news channels switched on for 24 hours in some of the uneducated homes.

On Thursday, Bajaj Auto had announced that it has blacklisted three channels for advertising.

“A strong brand is a foundation on which you build a strong business. At the end of the day, the purpose of a strong business is to also contribute to the society… Our brand has never associated with anything we feel is a source of toxicity in the society,” Bajaj Auto managing director Rajiv Bajaj told CNBC TV18.