Vidya Balan Promotes ‘Shakuntala Devi’ With Odisha’s Sambalpuri Bandha Silk Saree
Vidya Balan never fails to charm her fans with her saree experiments. As her film Shakuntala Devi, based on the life of the Indian mathematics genius, release on Amazon Prime on Friday, Vidya decided to promote it with a specially designed Sambalpuri Bandha (tie & dye) silk saree.
The saree has mathematical symbols and equations written all over it. Odisha’s Sambalpuri saree artisan Ramakant Meher has handwoven the saree with mulberry Bangalore silk.
Meher is a resident of Kendupali, Sonepur, and took over one month to complete the masterpiece.
Vidya was spotted in the Sambalpuri saree in a video message on her social media accounts, thanking its weavers for the masterpiece.
“It has been a tough time for everybody and I am hopeful that this phase will pass soon,” the actress can be heard saying in the video.
Amrita Sabat, managing director of Sabat Exports, thanked Vidya for promoting the Odisha handlooms.
“We have been working to promote Odisha handlooms for last several years. We had got in touch with Vidya Balan’s team during an exhibition in Mumbai last year where we had requested the actress to use Sambalpuri saree for promotion of any of her upcoming films,” Amrita said as quoted by Odisha TV.
Amrita gives credit for the mathematical equation-imprinted saree to National award-winning weaver Late Bhagwan Meher. Along with Harishankar of Bargarh district, he had conceptualized and weaved the original saree.
They had produced only four pieces of mathematical equation saree towards the end of 2017. “The weavers had sent one piece to Kalabhumi museum, reserved another for national awards and two others were used for marketing purposes. As the design had already come in the market, many weavers started replicating it in their looms, making some changes in motifs and borders,” Amrita added.
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