In the wake of the rising diplomatic and territorial tension, a large number of people of India demanded the restriction of Chinese apps. Finally, Monday night, the government of India resolved to ban 59 apps of Chinese origin. As for the cause, the government declared these apps were involved in antics that were prejudicial to the sovereignty, honour, and security of India.

Let’s be honest, we all saw it coming. Especially, after the conflict of 16th June killing 20 Indian soldiers it was just about time. But the tension was building up far before this incident. TikTok has been a controversial app that took over a section of the Indian audience base by storm.

The Inception of TikTok

ByteDance a Bejing based company first launched Douyin (Precursor of TikTok) for the China market in September 2016. Thereafter, they launched TikTok in 2017 for iOS and Android in most markets outside of China. However, the actual worldwide release did not take place until the merger with Musical.ly on 2 August 2018.

Why and How it became popular?

Since its international release, TikTok gained a massive Indian user base in the subsequent years. Let’s find out the reasons behind it. Though there are quite a few intricate and subtle variables contributing to the massive popularity of TikTok in the Indian market we, however, are presenting to you the most significant ones by far.

1. The population living in rural or urban areas idolizes celebrities and they seek recognition and fame similar to theirs. TikTok gave them a small version of this fame, which led to the increase in popularity of the app.

2. India has a high unemployment rate especially in rural areas. Thus by engaging themselves in the video-making process the people not only killed their boredom but it also gave them a test of their productivity. Moreover people viewing, sharing and reacting to those videos acted as a dose of dopamine. As a result, they instantaneously got addicted to this app.

3. Because of its UI, it was easier and faster to make videos on TikTok. Additionally, the fact that the videos were really short with a maximum limit of 3 minutes made it even hassle-free and fun to use. This prompted people to create as well as consume a huge amount of content within a short period of time. Consequently, it added to the popularity of this platform.

4. Brands had started to invest in TikTokers. All those people who never even dreamed of getting themselves featured on Zee Music videos found their shortcut to success through TikTok. They also made money by partnering with business houses that were willing to sponsor them.

5. The lockdown surely delivered a boost to TikTok as a platform to kill time. With ample spare time in hand as well as doubled data packages offered by the telecom companies a large number of Indian population turned to TikTok. And the sudden boom in the audience numbers added more to the encouragement of the content creators as well.