Microsoft has decided to close all of its retail stores, in a huge strategic move to sell its own products online. However, the decision is not going to result in mass job cuts as Microsoft has promised that the retail store workers will serve customers with the help of online corporate facilities. The employees have been allowed to work remotely to support customers online.

Explaining reasons that lead to this drastic strategic change, Microsoft Corporate Vice President David Porter said in a statement: “Our sales have grown online as our product portfolio has evolved to largely digital offerings, and our talented team has proven success serving customers beyond any physical location.”

“We are grateful to our Microsoft Store customers and we look forward to continuing to serve them online and with our retail sales team at Microsoft corporate locations,” he added.

Microsoft will now increase its investment in digital storefronts such as the one listed on Microsoft.com, Xbox and Windows store. The move is expected to help Microsoft reach up to 1.2 billion people across the globe every month.

The Microsoft retail team workers are serving consumers, small-business, education, and enterprise customers online since the day lockdown started in March.

“The Microsoft Store team has long been celebrated at Microsoft and embodies our culture. The team has a proven track record of attracting, motivating, and developing diverse talent. This infusion of talent is invaluable for Microsoft and creates opportunities for thousands of people,” Microsoft Chief People Officer Kathleen Hogan explained why they want to retain every single employee.