Bhushan Kumar’s actor-director wife Divya Khosla Kumar took to Instagram to lambast singer Sonu Nigam for his vlog against T-Series honcho. Calling Sonu Nigam’s vlog “a good campaign”, she wrote on her Instagram stories, “Today, it’s all about who can run a good campaign… I’m even seeing people being able to sell lies & deceits with their strong campaign… #sonunigam such kind of people know how to play with the minds of the audience….. God save our world!!! (sic).”

In her next story, she called the singer a thankless person. “#sonunigam ji TSeries ne aapko industry mein break Diya… aapko itna aage badaya…. agar aapko itni hi khundas thi Bhushan se toh phele kyun nahi bole… Aaj publicity ke liye kyon kar rahe hai… Aapke pitaji ke khud maine intne videos direct kiye jiseko liye woh Hamesha itne shukar guzar rehte thee… But some people r thankless #achasiladiyatunemerepyaarka,” Divya wrote.

On Monday, Sonu Nigam accused Bhushan Kumar of maligning his image. The singer said he didn’t take anyone’s name and had only asked music “mafias” to be kind to newcomers.

In the video, Sonu Nigam warns Bhushan Kumar not to mess up with him. “Bhushan Kumar tune galat aadmi se panga liya hai. Tu bhool gaya woh time jab tu mere ghar aake bolta tha, ‘Bhai bhai mere album kardo, Deewana kar do, Smita Thackeray se milwa do. Bhai Bal Thackeray se milwa do. Bhai don Abu Salem se bacha lo.’ Yaad hain ye sab cheeze?,” he says.

For the unversed, Sonu Nigam shared a video post actor Sushant Singh Rajput’s suicide, urging music industries to be polite to newcomers.